One-Sided Arguments

How to Handle Opposing Arguments in Persuasive Messages: A Meta-Analytic Review of the Effects of One-Sided and Two-Sided Messages

How to Handle Opposing Arguments in Persuasive Messages: A Meta-Analytic Review of the Effects of One-Sided and Two-Sided Messages Daniel J. O’Keefe To cite this article: Daniel J. O’Keefe (1999) How to Handle Opposing Arguments in Persuasive Messages: A Meta-Analytic Review of the Effects of One-Sided and Two-Sided Messages, Annals of the International Communication Association, 22:1, 209-249,...

Computational Modeling of 2-sided Message’s Effects on Perceived Argument Strength

The aim of this research is studying of 2-sided message’s effects on persuasiveness of anti-drug messages by computational modeling method. It’s been done for getting more effective and more persuasive messages. Persuasiveness of messages is measured be perceived argument strength of them which is determined by audiences. In this research, according to formative researches, a method for measuri...

Processing and Representation of Arguments in One-Sided Texts About Disputed Topics

Belief Updating and Argument Evaluation

Studies of how evidence affects beliefs sometimes show belief polarization in response to mixed evidence. However, the nature of the mental processes leading to change in opinion is up for debate. Different accounts of how people process evidence and then update their beliefs make different predictions, especially about one-sided evidence, which is rarely examined. We presented subjects with mu...

Message Sidedness at the Brand and Product Form Levels: Overcoming the Shortcomings of Two-Sided Messages?

This paper investigates how messages that contain only positive information vary in their effectiveness from messages that portray both positive and negative arguments. The authors propose that, in a low price condition, a two-sided message with comparison at the product form level has the ability to simultaneously retain the benefits and overcome the weaknesses of two-sided communication, incr...